Gospel choir pumps up new version of Eminem's 'Lose Yourself'

Adam Graham/ Detroit News Pop Music Writer
Eminem's "Lose Yourself" has been given the full-on gospel treatment in a new music video and single that debuted Tuesday.
The Selected of God Choir, the Grosse Pointe outfit that appeared with Eminem in Chrysler's widely seen "Imported from Detroit" commercial that aired on Super Bowl Sunday, now has its own music video for the song, part of a continuing push for the "Imported from Detroit" campaign. The single is now available for purchase on iTunes.
The video, like the Super Bowl commercial, features images of Detroit, from empty streets and sparse images of statues to landmarks, such as the Masonic Temple, Garden Bowl and Motown Museum. The Selected of God Choir is featured prominently, as are members of the Cass Technical High School marching band and a handful of individual Detroiters.
In the song, the Selected of God Choir doesn't take on any of Eminem's verses from "Lose Yourself," only the song's anthemic chorus.
Larry Callahan, founder and director of the Selected of God Choir, credits his co-director Stephen Anderson for arranging the vocals on the song. The Selected of God Choir performed the song at a Chrysler event in June, and Callahan says the Choir has some future plans he's not at liberty to disclose just yet.
The clip was shot over two days in April and directed by music video director Anthony Garth, who has helmed videos for the White Stripes, Electric Six, Black Milk and more. Chrysler product images are kept to a minimum, though the "Imported from Detroit" logo is featured prominently in several shots.
Mid-afternoon Tuesday, Callahan arrived in town after vacationing in Chattanooga, Tenn., and hadn't yet had the opportunity to purchase the single from iTunes. "But I'm going to do that real soon," he said.
Publishing proceeds from iTunes sales of the single will benefit several local charities, including the Yuinon, a faith-based youth mentorship program; the Abayomi Community Development Corporation, a human services nonprofit organization; and the Robert S. Shumake Scholarship Relays, a track and field competition for high school students.

From The Detroit News: http://www.detnews.com/article/20110803/ENT04/108030302/Gospel-choir-pumps-up-new-version-of-Eminem%E2%80%99s-%E2%80%98Lose-Yourself%E2%80%99